CREATIVE PREVIEW SIX CONCEPTS · TWO SURFACES · ONE LADDER 12 JUNE 2026

A preview of how the work would look in your voice.

Mark — what's below is a directional pass. Six concepts across two surfaces: top-of-funnel discovery, and enrollment / lifecycle. Built in the editorial register the proposal describes, anchored to your IP.

How to read this pack.

These are concepts, not production-ready ads. Every copy line is rendered inside the image — the way they'd actually run on Meta, TikTok, or YouTube pre-roll — so you can see how the typography, palette, and voice land together. A winning concept then expands into a full 4-placement build (1:1, 4:5, 9:16, 16:9), with a headline bank, primary-text bank, CTA variants, and a matching landing-page block. The matrix below the bucket shows that expansion.

BUCKET A · DISCOVERY

Top-of-funnel

For the audit, the books, the YouTube-warm visitor who doesn't yet know which door is theirs.

BUCKET B · ENROLLMENT

Lifecycle / launch

For the Master Key Experience cohort, Go90Grow, and the new Master Mindset 2026.

VOICE

Editorial, restrained

A register that earns the audience — not the noise that audience is already tired of.

COMPLIANCE

FTC-aware

No income claims, no transformation-guarantee language. Auditable in every copy variant.

§01 · Discovery — Bucket A

For the visitor who doesn't yet know which door is theirs.

Three concepts that work as a top-of-funnel set. Goal: an audit-taker, an opt-in, or a book purchase — the lightest-weight commitment that gets the reader into the lifecycle system.

CONCEPT · A14:5 · FEED & STORIES

26 weeks. Same time everyone else takes.

The reframe. Half a year is what everyone has anyway. The question is what comes out the other end. Photographic, restrained, the sea as the room — for a TikTok or Meta scroll, the contrast of a quiet image inside a noisy feed is the hook.

CONCEPT · A21:1 · FEED & CAROUSEL

Which version of you starts the year?

The audit hook. A direct invitation to the new front door — twelve questions, six minutes, a personalized 26-week map. The lead magnet that does what the squeeze page can't: tell the visitor which door is theirs.

CONCEPT · A34:5 · FEED & STORIES

The lazy networker's law.

The signature line. A field-note card in your existing voice, anchored to Go90Grow's core premise. The kind of post that gets screenshotted and shared — earned attention, not bought attention.

§02 · Enrollment / lifecycle — Bucket B

For the visitor who's already deciding.

Three concepts for the moment between curiosity and enrollment. Each one points at a specific SKU — MKE, Go90Grow, Master Mindset 2026 — and a specific moment in the year.

CONCEPT · B11:1 · LIFECYCLE & FEED

September is the wrong month to start.

The evergreen counter-position. Breaks the annual-window assumption without breaking the September moment. Routes the MKE-curious to a waitlist they can act on now, not in nine months.

CONCEPT · B24:5 · LIFECYCLE / RETARGETING

The waitlist closed. Then it didn't.

The Go90Grow opening. Speaks to the years-long waitlist — and the moment seats become available. A retargeting concept for warm audiences (book readers, YouTube subscribers, MKE alumni) who already know the program.

CONCEPT · B31:1 · NEW SKU LAUNCH

Master Mindset, 2026.

The on-ramp launch. Positions the new program as the 12-week prep for the 26-week MKE journey — making the ladder explicit, giving the not-yet-ready visitor a real first step.

§03 · How a winning concept expands

One concept → four placements → ~24 production assets.

When a concept earns its budget, it expands. Each winning direction is built out into a four-placement set — square feed, vertical feed, stories & reels, and landscape pre-roll / display — plus a headline bank, primary-text bank, two CTAs, and a matching landing-page block. That's the production unit per quarter: ~6 winners × 4 placements × variants = the working creative library.

PLACEMENT	RATIO	BUILT FOR	BUILT FROM
Square feed	1:1	Meta & Instagram feed, carousel slot 1, paid search visual.	Hero composition with copy baked in; the canonical card.
Vertical feed	4:5	Instagram primary, TikTok pre-roll, Pinterest, lifecycle email hero.	Expanded layout; same hierarchy as 1:1, more vertical breathing room.
Stories & reels	9:16	IG/FB Stories, Reels, TikTok, YouTube Shorts pre-roll.	Reframed for full-screen; CTA pinned to lower-third safe zone.
Landscape	16:9	YouTube pre-roll, display banners, landing-page hero block.	Wide-format adaptation; copy migrates to image-side composition.

A sample of the copy bank.

The voice we'd write in — every line is replaceable, none of them are the final draft. The point is to land the tone.

HEADLINE BANK · AUDIT-LED

Which version of you starts the year?
26 weeks. Same time everyone else takes.
Six minutes. A custom map. Either way, it's yours.
The thing you've been almost ready to do.

PRIMARY TEXT · MASTER KEY EXPERIENCE

26 weeks of work that 99% of people never make time for. We'd rather have the 1%.
It's not motivation. It's not a retreat. It's the work, one week at a time, with a guide.
Every year, this cohort opens for one week. That's the model. The reason it works.

CTA VARIANTS

TAKE THE AUDIT →
HOLD MY SEAT →
SEE THE NEXT COHORT →
START THE 26 WEEKS →
READ THE BOOK FIRST →

§04 · Production anchor

A note on what makes this real.

The concepts above were composed by the model end-to-end, in our editorial register, for preview purposes. Production frames anchor to your existing assets — photography of you and Davene, real product mockups for the book covers, and your YouTube / TikTok thumbnails where they exist. We don't replace your face with a model's. We don't fabricate alumni testimonials. The voice is yours; the craft around it is ours. If a concept needs a real photoshoot to ship, we scope it as a one-day production add-on (pass-through, separate from retainer).